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Top Ten Reasons why the Website is essential for today's business
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It is easier to remember:
Some people can remember telephone numbers really well, but most people
remember a name or phrase better. A catchy web address is all a potential
customer needs to remember to find out more about your business.
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It is easy to update:
Your website can give the potential customer as much information as you want.
It is current, up to the minute, and you can include pictures, maps, coupons,
and personal messages. It's cheaper to update a website than to update a
brochure.
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It is a convenience for your customers:
A website is for your customer's convenience. They can explore your website in
their own time frame. They no longer have to drive to your place of business to
see what you are talking about. Your store is open 24 hours a day, 7 days a
week.
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It increases the market area for your business:
You can increase your effective market area. People anywhere in the world can
find your business with a search engine on the Internet, visit your website,
and become a customer. You are no longer limited to customers within driving
distance.
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It is the most affordable and efficient way to market your business:
The Web is one of the least expensive and yet most targeted, flexible, and
effective forms of advertising available. Plus, many companies discover that a
Web site is a more economical, faster, and efficient way to make information
available to clients, customers, distributors and employees.
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It provides business stability:
You may move your place of business, change your phone number, or even change
your hours, but your web address is always there. Your website is always open.
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It saves you time:
Do you get a dozen calls asking for stuff you don't carry? Do you spend time
describing a product on the phone when you could be doing a dozen other things?
Direct those calls to the picture and product description on your website. Let
your website screen some of those phone calls for you.
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It helps you build loyal customers:
A satisfied customer can easily check a website to see what's new and look for
sales. Include information on new products and tips on their use. Your
customers will come back again and again because you add that personal touch to
supporting them.
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It is mandatory today, it is no longer a business option.
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Chances are that your competitor already has one.
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Do you know that in North America internet usage went up 86.3% in 2003 from 2001. There are approximately over 200 million internet users today compare to approximately 108 million in 2001.
- InternetWorldStats.com
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